New Website Wins W3 Design Awards

This is a picture of two people looking at the website on a tablet
The NWMO’s website has won two prestigious W3 Awards from the Academy of Interactive & Visual Arts (AIVA) in New York. Website accolades for 2016 include a Silver Award in the Corporate Communications category and a Best in Show Award in the Energy category.

Our communications team worked with Toronto agency FCV Interactive to redesign our website, 

“We want our website to inform and involve a diverse audience on a complex and challenging topic – the safe, long-term management of Canada’s used nuclear fuel,” said Lisa Frizzell, Director of Corporate Affairs at the NWMO and leader of the team responsible for the work. “We also need the site to communicate the NWMO’s core values of integrity, excellence, accountability and transparency, while prioritizing a huge amount of information so visitors can see basic information first, and then dig deeper if they want to.”

As the W3 Awards demonstrate, the site delivers on these goals. It is a highly accessible and engaging tool for educating Canadians – including the public, interested communities, First Nation and Métis groups, scientists, technical specialists, media, and youth – on Canada’s long-term plan for safely storing nuclear waste.

“The new and enhanced features on the website are vital tools as we work to engage with people on this national infrastructure project,” said Dr. Mahrez Ben Belfadhel, Vice President of Adaptive Phased Management Engagement and Site Selection at the NWMO. “So far we’ve heard a lot of praise from users of the site, and we are continuing to make improvements based on comments we receive.”

New features include the use of plain language to explain complex topics; lots of images, graphics and videos; easier navigation; and the ability to access the site using any device. The fully responsive website is also AODA Level AA compliant.